On September 20th 2017, the Recording Industry Association of America announced in its mid year report that more than 30.4 million Americans now get their music through a streaming subscription service. That number is up 20.2 million since the first half of 2016. An estimate of overall retail recorded music sales was up 17% in the first half of 2017, to the tune of $4 billion dollars. While this reflects a growth trend that started in 2016, the report makes it clear that it is still below the levels seen in 1999.
Digital revenue accounted for $3.2 billion which was 84% of the industry's total value, and represented an increase of 21% over the first half of 2016. 62% of this years $4 billion revenue increase came as the result of streaming which amounted to $2.5 billion. Digital downloads sales represented 19% of total revenue but continued to decline, selling $757 million which was down 24% from 2016.
Sales from physical media, which include CDs, represented 16% of the total revenue pie. This was down but only by 1% no doubt due to the increase in the interest in vinyl. Paid subscription services on their own managed to pull in $1.7 billion and provided the music industry with 43% of it total revenues. Ad based on demand streaming was up 34% with sales of $273 million.
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