On December 5th 2016, Amazon opened a brick and mortar grocery store in Seattle called, Amazon Go. Amazon Go is an 1,800 square foot store whose main features are the absence of long lines, cash registers, or self checkout machines. Amazon is testing the feasibility of allowing shoppers to grab the items that they want and just leave. The purchased items are later charged to the shoppers Amazon accounts.
The Amazon Go concept uses computer vision and sensors to determine what items shoppers are taking from the shelves. Shoppers start the experience by scanning an app as they enter the store. Shopping is done normally, while cameras monitor every move. Items placed into shopper's carts are scanned and identified by sensors that run throughout the store. When shoppers are finished, they pass through senors that scan their purchases as they leave.
Amazon is calling Amazon Go, the "Just Walk Out," shopping experience. The Amazon Go store not only offers grocery items such as bread, milk, etc, but the store also offers ready to eat meals that are prepared by on site chefs as well as from local kitchens and bakeries. While the store offers its Amazon Prime members a new shopping experience, there are no special privileges for members as of yet. If the test is successful, Amazon plans to open 20 such stores, with as many as another 2,000 stores planned for the future.
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