Wednesday, July 16, 2014

iTunes Reverts to 30 Second Previews

On July 10th 2014, Apple released iTunes 11.3. This update improves Apple TV and brings new features for DVD and Blu Ray users. Along with this update came reports from users that Apple had rolled back song preview lengths from 90 seconds to 30 seconds for some new and popular releases.

The song selection for the shortened previews appear to be random. This move does not appear to be a part of the iTunes 11.3 release. It is however being speculated that this could be related to some kind of licensing issue.

Apple introduced the 90 second song preview in 2010 after growing requests for more listening time, especially with regard to songs that play for at least 2 mins and 30 seconds. No official announcement has been given as to what is going on, why it is happening, or if it is a permanent change.

Stayed tuned.  

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