Some may have been shaking their heads while still others might have been saying that it isn't so, when the news was announced on May 20th 2014, that Google was now the worlds most valuable brand. According to market research firm, Millward Brown, Google's brand value rose by 40% to $158 billion, while Apple, who came in second, fell by 20% to $147 billion.
The unseating of Apple as the top brand is being perceived by some as a lack of innovation. Google has given us, Google Glass, Google Package Delivery, Google Fiber(broadband internet access), and Google Driverless Cars. Apple, on the other hand has yet to give a definite release date for the iPhone 6, which could appear in September 2014.
Apple is currently in negotiations to buy Beats Electronics for $3 billion. Many have questioned this move and believed that this is being done in order to acquire Beats Music, in an effort to improve the stature of iTunes Radio. On the surface, it might appear that Apple is skidding towards an innovative slump. Apple, however files a lot of patents.
It is from this wealth of patents that new ideas from Apple come. One such idea is the Smart Home, which is expected to be announced at Apple's WWDC(Worldwide Developer's Conference) coming up in June 2014. While clearly this represents only one new advancement in the past several years, there's no way to know just what else Apple may have up it's sleeve for the years that follow.
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