On April 23rd, 2014 Apple announced that iTunes was nearing 800 million accounts, despite the reported decline in digital download sales. That number is up from June 2013 by about 40%, when Apple announced that they had reached 575 million accounts. Apple estimates that more than 400 million of those accounts are tied to credit cards.
While the number of iTunes user accounts continues to climb, Apple is said to be considering an overhaul. Apple was hoping that iTunes Radio listeners would be doing a lot of clicking through to the iTunes store, but so far they only seen about 2% of them doing so. With the decline of downloads, more emphasis will be placed on streaming in an effort to fend off any momentum that might be gained by the other streaming services.
So far, Apple plans to create an on demand, subscription streaming service, as a companion to the ad supported service. Apple may also bring the iTunes store to the Android OS. Both of these possibility would increase Apple's access to more potential consumers.
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