On April 7th not only did Avid announce the release of Pro Tools 11, they also announced the release of Media Composer 7. Avid's Media Composer has become the industry standard for film and motion picture editing.
This version of Media Composer is part of Avid's "Avid Everywhere," and offers several new features that include Interplay Sphere for Mac. But wait there's more. Media Composer 7 offers AMA (Avid Media Access) which features a set of industry-leading media management tools that in the past were only for reserved for native Avid media. Also, there's FrameFlex which enables editors to ingest 2k, 4k, and 5k media and deliver content directly to HD. There's a Master Audio Fader and Clip Gain for adjusting the audio of individual clips as well as several other features.
Those features alone are worth the price of admission, but Avid has gone one step further. As part of their new "Avid Everywhere," philosophy, Avid has brought the price down to just $999. That makes Media Composer 7 price competitive with Final Cut Pro. And, with Avid's reputation of quality and professional features, I personally would have to say that that's more than a bargain.
I spend a lot of my time working with Pro Tools, but when it's time to create or edit some video I turn to Media Composer. Nothing works quite like it, plus it works seamlessly with other Avid products, including Pro Tools. Media Composer 7 would be a standout at any price, but now anyone can have that professional look.
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